👷🏾‍♀️What is a Validation Campaign?


Case study


The purpose of a validation campaign is multifaceted:

Promote Specific Consumer Behaviour: The primary objective is to stimulate a certain purchasing pattern. In The Arnott’s Group's case, they aim to encourage the multi-buy purchasing of their Tim Tam products. By offering an incentive - the Tim Tam Sock Set - they hope to increase sales volumes.

Engage and Reward Customers: The campaign is designed to engage customers by offering a reward, thereby enhancing their connection with the brand. For those customers who are keen on Tim Tams, it serves as a recognition of their loyalty.

Gain Customer Insights: A validation campaign allows the company to collect data about purchasing behaviours, helping them understand their customers better. This can inform future marketing strategies and product development.

Ensure Campaign Integrity: Lastly, by automating the validation process using AI, they can prevent fraudulent claims and ensure that only eligible purchases are rewarded, thereby maintaining the campaign's integrity.

Use case

The campaign offers a bonus Tim Tam Sock Set for the first 8,000 customers who purchase three or more Tim Tam products, either online or from a participating store in Australia, from now until June 13th, 2023. Customers claim their gift by uploading the receipt on their website.

Technical details

Once a purchase is made, customers upload a photo of their receipt. The receipt undergoes validation through TAGGUN AI's OCR technology, which extracts crucial data such as the location of purchase, verification of the three eligible products bought, and the purchase date and time (which must be within the promotional period). This process is automated, reducing errors and preventing fraudulent claims. Upon successful validation, the customer's claim is approved and they become eligible to receive the bonus Tim Tam Sock Set.

In this campaign, AI-driven receipt validation enables The Arnott's Group to automate reward distribution while ensuring campaign integrity, making it a win-win for both the company and its customers.